Community 63: Measure

Key words: Construct, measure, marketing

Interconnectedness

Missed connections

Community pairs with high citation-based distance but low semantic distance

From	To	Diff. Score	Citation-Based Distance (Z)	Semantic Distance (Z)
c63: Measure	c33: Humor	2.2	1.25	-0.95
c63: Measure	c53: Dark tourism	1.99	0.99	-1
c32: Experience	c63: Measure	2.33	1.32	-1.01
c33: Humor	c63: Measure	2.25	1.31	-0.95
c37: Student learning	c63: Measure	2.05	1.07	-0.98
c25: Consumer	c63: Measure	2.04	1.07	-0.97

Central articles

1. Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics

   J. Rossiter. 2010.

2. Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

   A. Diamantopoulos, M. Sarstedt, Christoph Fuchs, P. Wilczynski, Sebastian Kaiser. 2012.

3. Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics

   J. Rossiter. 2011.

4. Asking Good Survey Questions

   S. Dolnicar. 2013.

5. Appropriate use of single-item measures is here to stay

   L. Bergkvist. 2015.

6. A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

   J. Rossiter. 2012.

7. Avoiding measurement dogma : a response to Rossiter

   E. Rigdon, K. Preacher, N. Lee, R. Howell, G. Franke, D. Borsboom. 2011.

8. Validly Measuring Destination Image in Survey Studies

   S. Dolnicar, B. Grün. 2013.

9. Towards a new paradigm of measurement in marketing

   T. Salzberger, Monika Koller. 2013.

10. Customer Delight

    Adam Finn. 2012.